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Sales To Astonish #16 - December 2023 & Year End Review December 2023 At the risk of it sounding a little like a repeat of last year (has anyone been reading these reports that long? 😂), December is always an odd time for an online retailer. There clearly comes a point where whatever postal or shipping service you use cannot get the gift someone needs ahead of the festive day so there always tends to be a bit of a drop off around 20/21st December and as predicted on 21st December I had another day with 0 sales. However, this...

If you want to find out what's gone down in November then check out the latest Sales To Astonish now!

Avengers, Captain America and Batman all sold well in October - read on and find out what else went down during the month!

September was a month of change. I’d been conscious that although the website will always remain the cornerstone of The Unreality Store, website traffic and orders had been on a downward trend since April. Despite running various promotions and sales they seem to be a very reactive event to what is an underlying challenge of getting people to the website and then in turn making a purchase.  I had tried to complement the online sales by doing Comic Cons and readers of previous columns will know that these have been decidedly hit and miss. I had already made the decision...

Was August amazing or awful?  Read the latest edition of Sales To Astonish to find out!