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Avengers, Captain America and Batman all sold well in October - read on and find out what else went down during the month!

September was a month of change. I’d been conscious that although the website will always remain the cornerstone of The Unreality Store, website traffic and orders had been on a downward trend since April. Despite running various promotions and sales they seem to be a very reactive event to what is an underlying challenge of getting people to the website and then in turn making a purchase.  I had tried to complement the online sales by doing Comic Cons and readers of previous columns will know that these have been decidedly hit and miss. I had already made the decision...

Was August amazing or awful?  Read the latest edition of Sales To Astonish to find out!

There was a real Marvel vs DC sales battle in July, but who won?  Read the latest Sales To Astonish to find out

June was a big month in more ways than one, read one and find out why....